What color should I paint my room? — it's the most-Googled painting question out there, and for good reason. Choosing a paint color feels simple until you stand in a store aisle surrounded by hundreds of swatches, or stare at five little chips taped to your wall and realize each one looks different in the morning light. As someone who’s been repainting homes and businesses across Florida with Apex Painting & Staining for 40+ years, I still meet homeowners who stress over this decision.